If you have been reading this blog for a while, you may recall I'm kind of a nut for the bottled water industry. This began in grad school, when I had to write a consumer study of it -- I sat in a supermarket for a couple hours, observing who bought what kind of water. It went on from there. I tried many brands. I was a one-woman water test kitchen. My roommate laughed as I often lined them up. My local market cashier smiled when I got excited about a new brand coming to their shelves.
However I've never been the biggest fan of boxed water. I tried one once and I swear I could taste a sort of tinny after-taste, which I attributed to the aluminum-like lining of the inside of the box. But then I saw an Icebox Water at my friend's house and was lured in by its wholesome Canadian musk. ;)
Canadian things are usually good by me, after all. Hockey, mounties, maple syrup...
Well, they were kind enough to send me a couple to try and review. Icebox offers a sustainable box carton made of pressed-paper, which is 100% recyclable and bisphenol A (BPA) free. Its unique carton - which has NO after-taste whatsoever! - is also designed to insulate the crisp Canadian spring water inside—retaining its cold temperature for maximum refreshment. And that is 100% what it does. I could not believe how long the water stayed chilly. Which makes me ever so happy. Once a bottle of water gets less cold, it goes right back to my fridge. (Look inside my fridge and there are usually a few half-drunk bottles. It's an insane person's habit.)
I'm going out and getting more to put into my shiny, new kitchen! I'm in love. Icebox has sold me on boxed - not bottled - water. Luckily, it is available in more than 1000 locations across North America and several in the Los Angeles area. They have a terrific locator on their website you should take advantage of.
And a fun tidbit for my locals, in conjunction with other businesses who focus on the sustainability of our planet, Icebox Water offers convenient, affordable suggestions to help Hollywood studios replace the products they purchase with environmentally friendly alternatives. GOOD ON THEM! I think Hollywood could use some greening up!
Join the EVOLUTION! GREEN UP!
- Check out their official website
- Like them on Facebook
- Follow them on LinkedIn, Twitter and Instagram